This paper discusses a rural model of science popularization based on face-to-face talk pattern, which is shown to be the main channel of the rural residents' access to S & T information. Its role in raising the scientific awareness of the rural residents is analyzed based on the data of the civic scientific literacy survey in recent years. This pattern plays an important role in the rural science popularization and also in the rural model of science popularization. This paper analyzes three typical models of science popularization to improve the scientific awareness of the rural residents.